Nicholas comes from a background as an entrepreneur and CEO of several large companies within IT, telecom, and ad tech — including the CEO of the mobile operator 3, where he oversaw rapid growth and expansion. Most recently, Nicholas co-founded Bannerflow and led this company to success, as well as previous roles at Spray and Vodafone.
“I enjoy working with innovative and disruptive companies, such as Amanda AI. It’s a tough climate for advertisers today and an enormous challenge to manage digital marketing manually, and automation is the future, and Amanda AI’s algorithm has breathtaking efficiency.”
With clients including Rusta, Gina Tricot, and Kungsängen, Amanda AI is a factor behind many of today’s most successful e-commerce businesses.
“I’m thrilled to announce that we have successfully recruited Nicholas to Amanda AI. He has an enormously valuable background and experience, not least in growth companies within ad tech. With Nicholas joining the team, we get a strong ally on our journey towards becoming a global player to be reckoned with.
Looking forward to getting started,” says Göran Palm, CEO of Amanda AI.
Nicholas Högberg joined the board on September 15, 2022.