How does the robot work?

We optimize your ads with a simple three-step process. All day. Every day. And it goes like this...

We optimize your ads with a simple three-step process. All day. Every day. And it goes like this:

  1. We have built a crawler that will crawl your site daily to gather any updates you might have done to your website. This will be reflected in your ads, of course. The crawler collects text, images, and prices to create and place hundreds of thousands of unique ads on Google and Meta.
  2. Second by second, our robot combines and tests all available target group parameters with different messaging and different placements to identify which ad combinations perform best.
  3. Our robot makes all decisions based on real-life effects such as direct sales or a generated lead. The robot also continuously decides how your spending is best distributed across platforms and campaigns – all the way down to single ads.

Unlike humans, our robot absolutely loves complexity. The more variables, the merrier.

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