Food for thought

Many businesses struggle to get results from paid search because they excessively or exclusively bid on brand keywords. This article will show you why you need to target generic keywords instead.

Voice search continues to grow in both volume and relevance. So, how can you optimize your SEM to meet this trend? The answer lies in using Technical SEO, keyword research, conversational content, and AI.

The Iceberg Effect can hurt the profitability of your PPC ads because you end up paying for irrelevant search terms. But what role does copy play in the phenomenon? Let’s find out.

The Iceberg Effect is perhaps most pronounced when it comes to driving up the costs of PPC ads. However, the phenomenon can hurt all your Search Engine Marketing (SEM) efforts.

Apple will launch the iOS17 update in mid-September. Aside from the usual excitement about new features, there are some things that marketing teams need to know about. Let’s take a look.

Generative AI might be grabbing all the attention lately, but it’s not the only type of AI in town. Let’s look at some more traditional types of AI and explore their impact on the world.