Food for thought

Google Ads Consent Mode v2 is dominating conversations in the advertising space. This new framework will provide further protection for user data while promising to help advertisers better measure conversions. But is it all it’s cracked up to be?
User-generated content (UGC) is an excellent way of making your brand more visible and engaging your existing and potential users. Let’s explore how and why you need to use it in 2024.
Short-from video will continue to dominate the market in 2024. But what are you meant to do if you don’t have a huge video production budget? Thanks to various innovative video production tools, AI could provide the answer.
Digital marketing is one of the most exciting and fast-moving sectors in modern business. With great rewards available for teams that outwork their rivals, it’s no surprise the space is stuffed with innovation. Here are the biggest digital marketing trends and insights for 2024 and beyond.
In February 2023, Microsoft announced that its Bing search engine would implement ChatGPT. The announcement caused quite a stir and forced the technology community to rethink how chatbot-powered search would change our relationships and reliance on computers.
The best marketing campaigns are a mix of art and science. But how can brands augment their hunches with data? Let’s explore the concept of data-driven marketing campaigns and how they can help you get better results.

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