Using an automated service like Amanda AI might seem counterproductive when running an already automated campaign type like Performance Max. So, we put ourselves to the test—how effective is Amanda AI at optimizing Performance Max campaigns? The results speak for themselves.
An effective and high-performing content funnel covers everything your target audience needs to convert. But how do you know you’ve covered all the bases? The answer is by running a content gap analysis.
Retargeting lists help brands improve advertising effectiveness by focusing on prospects previously engaged with your website, app, or social accounts. Let’s explore how they can help you get the maximum from your ad budget.
If you’re looking for a new channel to supplement your current Google and Meta campaigns, WhatsApp and email marketing are worth exploring. Let’s look at ten different facts so you can compare them both and decide for yourself.
