Food for thought

Quality Score is a fundamental concept in the world of Google Ads, serving as a key indicator of the relevance and quality of your ads, keywords, and landing pages. This guide aims to demystify Quality Score, explaining what it is, why it’s important, and how it influences your Google Ads campaigns.

Smart Campaigns have been a mainstay of Google Ads since 2018. However, this simplified, automated campaign type will soon be discontinued, with many features absorbed into Performance Max. But what does this mean for businesses who currently rely on Smart Campaigns to drive traffic and sales?

Amanda AI for Meta is an extension of our existing Google Ads offer. It allows marketing teams to enhance conversions over the two most popular internet ad networks.

As of September 1, we offer Bing as part of our portfolio of channels to use with Amanda AI.

Performance Max is a conversion-based campaign that is designed to help you get more conversions across all Google channels such as YouTube, Search, and Maps. With Performance Max, advertisers can create a single campaign that reaches all the different types of people who are looking to buy.