How Bing can have impact on your Google ads

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Bing vs. Google? How about both? If you’re like most, you’re probably already on Google Ads, but what about Microsoft Bing?

Sure, Bing’s audience is smaller, but there’s also less competition for its users’ attention. You’re more likely to stand out when advertising on Bing. There are also other advantages to advertising on one of the most popular search engines in the world, including access to a more affluent demographic than Google’s at a fraction of the cost. And now, Amanda AI’s advertising robots can autonomously optimize Bing digital campaigns, integrating with Google ad campaigns to give you more conversions, and greater reach at less cost. 

Learn how to maximize digital advertising spend by using Amanda AI for Bing.

 

How Bing can have an impact on your Google ads

Digital ad spending continues to rise–it’s expected to hit $173 billion USD in 2023, increasing to $273 billion USD by 2025. Google has been one of the main benefactors to this growth in digital advertising, but what about using Microsoft Ads (formerly Bing Ads.) 

We know, you’re focusing on your Google spend. We get it; it’s a great platform. But what if you could have your cake and eat it too? What if you could maximize digital ad results by repurposing your current Google campaign(s) to advertise on Bing—the high profile but substantially less crowded, less costly ad platform that is second only to Google in audience figures?

 

Why you should be using Bing more

You might think you’re doing fine with the digital marketing strategy you’re currently using, but if you’re not on the Bing search engine, you’re missing out. Having a more diverse set of customer touch points in your digital advertising campaign obviously increases your chances of reaching the audience you’re looking for at the exact right moment. 

And because Bing has fewer advertisers on its platform, organizations using it will have less competition for consumer views than Google. Bing is a big star in digital advertising, with billions of visitors each year. It has more than enough audience to be meaningful for your business. Still, it’s significantly less competitive than Google, giving you a better shot at converting traffic reaching your website.

 

Don’t put your digital ad dollars all in one basket, Bing is a global search leader

Globally, Microsoft Bing is the number two search engine. And since we’re talking about billions of users with a capital “B,” being number 2 isn’t so bad. 

In fact, recent data shows that Bing (a part of the Microsoft Search Network) averaged around 1 billion visitors every month in 2021. So, though Bing’s user audience is much smaller than Google’s search engine, it’s still significant. Especially, when you consider most businesses allocate a larger portion of their digital marketing dollars to Google Ads, making Bing auctions less competitive, and more cost-effective for you. 

Bing is also a major player in U.S. digital advertising

Because Google is a dominant player in the digital advertising world, Bing is often an afterthought. That’s a mistake. If you’re trying to reach buyers in the U.S., adding Bing to your digital advertising mix is necessary. In the U.S., Bing is the number three mobile search engine, behind only Google and Yahoo (also owned by Microsoft.) Overall, Bing gets most of its search traffic from U.S. internet users, about half (500 million searches.) If you want to reach a wider U.S. audience, advertising on Bing in conjunction with your current Google ad campaign can increase your odds of hitting target goals.

Bing’s search algorithm may be more favorable to some advertisers

Though both search engines guard the specifics of their algorithmic “secret sauce,” running campaigns on both Bing and Google gives you a better chance of success since they likely have different approaches to indexing websites.

Also, advertising on a second major search engine means that if Google changes its algorithm (again) any decrease in rankings on its platform can be partially offset by your Bing campaign. 

The demographics of the typical Bing user may be valuable for your business

Also, though fewer people may be on Bing, you may find the demographics more useful to use, as Bing users often are quite different from those browsing through Google. In this way, Bing can help you broaden your demographic reach. 

  • Bing users tend to be slightly older than Google searchers (45-54 years of age)
  • Also, more affluent with incomes of $100K or more annually
  • 50% identify as female
  • 33% possess a bachelor’s degree.

A little bit about our new Bing Ads service for current Google advertisers 

Amanda AI uses artificial intelligence to take the hassle out of your digital advertising. We test and optimize keywords, ads, bids, audiences, and budgets using our AI models on conversion probability and other key areas to help you reach your digital advertising goals. 

Here’s how it works. First, before using our Amanda AI for Bing, you’ll need to already be running Google ads using our Google service. That’s because we leverage information from your Google advertising to quickly optimize your Bing ads, saving you time. Amanda AI for Bing feeds the same data from your Google account to Bing, maximizing your output with almost zero effort. 

Our Bing advertising robot optimizes campaigns daily based on the type of service you’ve selected with no minimum spend required. These services include:

  • Standard search
  • Dynamic search ads (DSA)
  • Brand campaign
  • Pure brand campaign
  • Standard shopping
  • Smart shopping

Supercharge your digital advertising with Amanda AI for Bing

Want more bang for your buck for your digital advertising spend? Try starting a Bing digital campaign with our new Amanda AI for Bing. Integrating our new Amanda AI for Bing with your current Google digital advertising automates all the most tedious chores while helping you reach a greater audience by tapping into the untapped power of Bing (Microsoft Ads.) 

See how Amanda AI for Bing can charge up your digital advertising with better optimization results and reach, contact us today for a demo and more information. 

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