In Q2 2023, online video hit a user reach of 92.3% worldwide. Smartphones, widespread broadband, and platforms like YouTube and TikTok are a big part of the trend.
Short-form videos, like TikTok, Reels, and YouTube Shorts, will continue to drive engagement through 2024 because they’re convenient, shareable, and the ideal format for an audience overwhelmed with information.
So, you know where all the eyeballs are. So, how do you reach them? One good way is through ads hosted on video streaming services. The other is to get out there and make some advertising video content yourself.
What’s that? You don’t have a massive budget for actors, a quality video camera, or editing skills? Thanks to AI, none of that matters anymore.
Let’s explore some of the AI tools that can help you produce engaging video marketing content in 2024.
It starts with a script
A script is the first thing you’ll need to make a video ad. Putting one together requires:
a) An idea
b) Some knowledge of how to format a script
Now, while you can do this yourself, you can also turn to Generative AI tools like ChatGPT, Bard, Jaspar Ai, etc. These tools can help you develop and format ideas as a screenwriting document. Alternatively, you can go it alone and use a free screenwriting tool like ArcStudio.
From text to video
Now that you have a script, it’s time to get it up on its feet. Doing that is easy, thanks to the prevalence of text-to-video tools.
Here are a few of your options.
1. Lumen5
Lumen5 is a highly user-friendly AI-powered video creation tool focusing on social media videos. With lots of good templates, an intuitive drag-and-drop interface, and a step editor for your video, it’s as simple as plugging in your script and editing the results.
2. Synthesia AI
Synthesia AI uses a mix of Generative AI, voiceover, and video editing to create videos with avatars. It’s simple to use, and the output is pretty good. Once again, it’s text-to-video, so just write out your script and let the tool do its job.
3. In Video
In Video is a cool browser-based tool designed to make social media videos. You can upload your own video, use stock footage, and manipulate everything on a timeline. Simple.
Editing
Short-form video is all about sharp, punchy editing. Again, it doesn’t matter if you lack those skills because AI tools can do it for you.
While we’ve focused on using text-to-video tools, this is not the only way you can make great short-form content. In fact, many brands have existing video content, from interviews to webinars and so on.
So, one good idea is to trawl your existing content for pearls of wisdom and turn them into attention-grabbing bite-sized chunks of content. To do that, you’ll need some video editing software. Thankfully, there are a few AI-based tools that can make the process very straightforward.
1. Kapwing
Kapwing is a user-friendly video editing tool with some AI-powered features. It’s web-based, intuitive, and perfect for beginners. Some AI features include video resizing, captioning, and audio transcriptions.
While it might lack the power of full-on video editing tools like Adobe Premiere Pro, it still packs a punch. What’s more, it’s perfect for social media videos.
2. Descript
Descript is an intuitive video editing tool that lets you edit videos like a document. It’s an innovative departure from traditional timeline-based editing tools and has great collaboration capabilities. Some of the more noteworthy features include smart templates, filler word removal, overdub tools, and sound cleaning.
All in all, you can use these tools to spruce up your text-to-video content, repurpose old videos, or edit something you shot on your smartphone.
Special Effects
If you really want to take your short-form content to the next level, there are some good AI tools that help add special effects.
Some of the tools we’ve mentioned already have these capabilities, including Kapwing, Descript, and Lumen5. However, our pick for the job is RunwayML.
1. RunwayML
RunwayML is a powerful special AI-powered tool that offers special effects, like sophisticated background removal, amazing transitions, and high-quality overlays. It’s easy to use and great for collaborating with colleagues, and the developers are continuously adding new features and functions to improve the tool.
Polish
If you’re using video from a webinar, a conference, or something you’ve recorded yourself, you might feel that the video looks flat or the audio is noisy or unclear. Thankfully, AI is here to help with that, too.
1. Topaz DeNoise AI
Topaz DeNoise AI is a powerful tool for removing image noise. It helps add crispness and clarity to your videos by turning even grainy content into something worth using.
2. VEED.IO
VEED.IO is a great color correction tool that can really make your content pop. The tool uses AI-powered analysis to make recommendations for brightness, contrast, saturation, and anything else that will improve the colors of your videos.
3. LALAL.Ai
LALAL.AI is a neat audio correction and restoration tool. It’s browser-based, easy to use, and it gets results. If you have audio recordings that need a bit of a lift, LALAI.AI has got your back.
BONUS: Generative AI music
While there is no shortage of royalty-free music for you to use in your content, if you want something unique, try out a music generation tool. The tool can write music in over 250
genres and even has a cool prompt system that turns keywords into musical arrangements.
Conclusion
With short-form video looking like a big marketing trend in 2024, it’s time to get involved. Thanks to a range of AI-based tools, you don’t need a huge budget or amazing video production skills to create something that looks sleek and professional. So, get out there and create.
