There are an endless amount of KPIs that you can monitor for your business. But which ones can tell you the most about your performance? Let’s explore the nine most important KPIs that you need to track.

Long-tail keywords can help you find targeted traffic for your Google Ad campaigns. Marketers should make them part of their search strategy to boost conversions, revenue, ranking, and ad relevance.

Audits are a great way to ensure your Meta Ads run as efficiently as possible. Analyzing campaigns helps you understand what works and what doesn’t and allows you to unearth trends to power your sales and marketing.

Haven’t started your ad campaigns for the holidays? No worries! To help you get started, we’ll discuss a few ways to optimize your ads this holiday season with more relevant ad placements, better return on ad spend, and hit your December goals with ease.

Google Ads and Meta Ads are both great for marketing and advertising. However, if you use them together, you can boost your sales, leads, and revenue.

Buying ads can help you acquire customers and boost revenues. However, you can only maximize their effectiveness if you understand Google’s different types of ads and what they can help you achieve.

Marketing and advertising are essential parts of driving revenue. But we’ve all got a budget. Finding the best way to divide your budget is key to maximizing return on investment.

A/B testing is an excellent way to improve your content, boost your conversion rates, and ensure you spend your ad budget wisely. But how can you run an A/B test that will give you accurate insights?

A Google Ads account audit is a great way to ensure you’re hitting your targets and using ad spend wisely. But what are the seven steps to take to unlock your ad performance?

Generating valuable content is essential for any SEO strategy. But how can you be sure that the content you produce covers all the topics and concepts that your prospects desire? One of the best options is to perform a content gap analysis.

In an ideal world, we’d just set up our Facebook Ad Account and just let it do its work. But, sadly, this isn’t an ideal world. If you want your Facebook Ads Account to get results, you need to regularly perform audits to understand what’s working and what’s not and discover exciting new opportunities.

When a consumer makes a purchase online, their path to get there is rarely straightforward. In fact, it usually takes an average of eight touchpoints to make a sale. These touchpoints include anything from ads, content marketing, social media comments, or any other interaction with your brand.

In the world of search engine optimization (SEO) and advertising, increasing your share of search is all the rage these days. But what the heck does that mean?! Great question. Let’s straighten out some question marks.