Food for thought

User-generated content (UGC) is an excellent way of making your brand more visible and engaging your existing and potential users. Let’s explore how and why you need to use it in 2024.

Short-from video will continue to dominate the market in 2024. But what are you meant to do if you don’t have a huge video production budget? Thanks to various innovative video production tools, AI could provide the answer.

Identifying content gaps helps you provide your target audience with more relevant, in-depth, and valuable content. But what tools are out there to help you do the job? Let’s explore the five most effective content gap analysis tools.

If you’re using Amanda AI, you can rest assured that your performance marketing is well handled. However, there’s more to running a successful business than digital marketing; you also need to consider your brand. Here are some tips and tools to help.

There are an endless amount of KPIs that you can monitor for your business. But which ones can tell you the most about your performance? Let’s explore the nine most important KPIs that you need to track.

Long-tail keywords can help you find targeted traffic for your Google Ad campaigns. Marketers should make them part of their search strategy to boost conversions, revenue, ranking, and ad relevance.