ChatGPT-4 has arrived. There are several improvements to the previous model. For example, it can handle long-form text better, accept visual input, and be safer and more creative.
As expected, Twitter users have excitedly put up different posts highlighting ChatGPT4’s capabilities. Some of them are impressive, such as creating a new language complete with etymologies.
However, if you heard all the hype but have been underwhelmed by ChatGPT’s output, you’re not alone. Sure, some of it is to do with the tool’s limitations. But a whole lot more of the problems happen because of bad prompts. Garbage in, garbage out, as they say.
If you want to use ChatGPT to help improve your marketing, you must know how to get the best from the tool. That requires using prompts in the right way and with the correct detail.
Here are eight excellent ChatGPT prompts that can help you with your marketing.
Use ChatGPT for newsletters
This prompt can help you with marketing content, especially email newsletters. It requires you to have an existing body of work to use as references and a way to capture brand voice.
Let’s say your business is Tom’s Cars, and your brand aims to be down-to-earth and trustworthy.
You are Tom’s Cars GPT, an AI specializing in content creation for Tom Car’s. The personality of Tom’s Cars is trustworthy and approachable. Please ensure to adhere to this brand voice when writing.
Use these content references [list of titles and ideal content). Tom’s Cars products or services (List your products, descriptions, specifications, prices, etc.)
Use ChatGPT for keyword research for SEO
ChatGPT can help you find keywords. However, it lacks the precise information like search volume, competitiveness, and bidding prices that you can get from dedicated tools like Amanda AI. However, it’s handy to use alongside your other keyword research apps.
Pretend you are a keyword research specialist. Find the best subtopics for SEO for a brand selling sunglasses. Return them as a list that shows the ten best subtopics for luxury sunglasses.
Use ChatGPT to find long-tail keywords
Long-tail keywords are essential for a solid SEO strategy. Again, we’ll use luxury sunglasses as an example.
Pretend you are a keyword research specialist and make a list of the best long-tail keywords to use for the phrase “luxury sunglasses.” Make a list of long-tail keywords that are at least four words long.
Use ChatGPT to find intent from a list of keywords
Users input particular keywords based on different stages of the buyer journey. You can roughly split keywords into the following categories:
You can feed ChatGPT a list of keywords and ask it to split them according to these categories.
- Split the following list of keywords into categories based on their search intent.
- Make a table with two columns: keyword and search intent.
- Include the keyword in the first column and the search intent in the next column.
- Divide search intent into the following: commercial, information, and transactional.
Here are the keywords to use:
(then, you can input your keywords as a list.)
Use ChatGPT to create content outlines
While ChatGPT can produce blog posts and articles, it’s still not quite at the stage where you can use it without serious editing and reworking. However, it’s proving very useful for making content outlines for articles. Here is how you can use it for this purpose.
Create a content outline for the article “Ten reasons why a pair of luxury sunglasses are a good investment.” Generate headings for the intro, the top ten reasons, and a conclusion. Include bullet points under each headline with suggested content.
Use ChatGPT to find questions for a particular topic
Finding questions that users input around particular topics can be a good SEO strategy.
They can help you appear in Google snippets, target voice search users, and satisfy search intent. ChatGPT can help you find the questions. Again, it’s not as thorough as tools like People Also Asked, but it does a solid job with the right prompts.
Generate a list of questions based on the keyword “luxury sunglasses.” Use a mix of questions that contain the keyword “luxury sunglasses” alongside semantic and related terms and phrases.
Use ChatGPT to extract keywords from competitor’s topics
ChatGPT can also help you extract keywords from competitors’ topics and blog posts. This technique can help you find keywords you aren’t targeting already and give you some fresh content ideas too.
There are two different ways that you can go about this. Firstly, you can enter a body of text from a particular article. For example:
Find the keywords from the following blogpost
(copy and paste a blog post below the prompt)
Alternatively, you can try this prompt:
Find the top 20 blog posts on “luxury sunglasses” and return a list of the best keywords from each post.
Use ChatGPT to generate effective headlines.
Let’s say you’ve written a great blog post, but you’re stuck on the best headlines to use. Well, ChatGPT is perfect for this kind of work. Use this prompt to generate a few different options.
Suggest five catchy and memorable headlines of between six and eight words for a blog post about the best sunglass style for different face shapes.
ChatGPT is getting better with each update. It’s an incredibly versatile tool that can help you with keyword and topic research, content outlines, and even blog writing. However, to get the best results from the tool, you must be precise and deliberate with your prompts.
Clarity is important. You’ll also need to be deliberate about what type of end results you use.
Finally, it’s not time to throw away your existing marketing tools. The best way to think about ChatGPT is as a powerful and willing assistant that can help with a wide range of marketing goals.
So get out there and experiment!