Competing for ad space on Google is tough. Millions of businesses today understand the value of using PPC ads to drive awareness, leads, and sales. In some niches, the market is so saturated that chasing keywords has become unprofitable.
So, what are brands meant to do when competing on a level playing field is so difficult? One answer is to seek the help of AI-based ad optimization tools, like Amanda AI.
Finding an edge through AI-based optimization
The emergence of the internet and communication tools has transformed the nature of business. It’s opened up new markets and opportunities but has also increased competition.
There are several ways that brands can gain a competitive advantage over their rivals. You can compete on price, service, product fit, USP, etc.
However, finding an advantage like that isn’t always easy, especially in the eCommerce niche when your business rivals can access many of the same products and undercut you on price.
Early adopters of Google Ads had the upper hand. As more brands started using digital marketing, that edge began to vanish. If you want to scale or grow in our modern business environment, you need AI-based advertising optimization tools.
How AI ad optimization can help
We built Amanda AI to help businesses get more from their Google Ad accounts. Our AI-based ad optimization robot can help you improve your ad performance in various ways.
Let’s explore some of the benefits for marketing professionals.
1. Save time through automation
Manually managing a Google Ad account is pretty time-consuming. Digital marketing has become so complex that it’s hard for marketing teams to stay on top of their accounts, especially if they stock many products.
Outsourcing your Google Ad optimization to an AI-powered robot means you’ve got more time to do value-driven tasks.
2. Automated ad creation
Creating Google Ads can be pretty fun. However, if you stock lots of products, it can drain your time.
Amanda AI crawls your website for creatives, ad copy, and prices to build high-converting ads for you. This process saves you countless hours of repetitive and mundane work that you can put into doing what you do best: running your business.
3. Automatic bidding
Smart bidding uses AI and ML to analyze millions of data points and optimize your bidding at ad auctions. As we mentioned, some ad keywords have become so expensive in recent years that chasing them is eating your profits.
Sophisticated ad bidding algorithms can take the guesswork out of the bidding process and make adjustments to ensure your ad placements deliver a healthy return on investment.
4. Better budget control
Everyone has a budget. But using it wisely is more than just getting your ad bids right. You must also know when to ramp up a campaign and when to retire it.
There are lots of problems that marketing teams face when it comes to budget allocation. Ads can perform poorly for a variety of reasons. Some ads win lots of auctions but don’t get clicks. Others get lots of clicks but don’t turn into precious conversions. Both scenarios chip away at your budget, leaving you tearing your hair out.
AI-based optimization tools find patterns when your team is asleep. Campaigns producing ROI and ROAS get a more significant share of the pie, while campaigns that don’t bring returns will get reduced funding.
AI-based ad optimization tools like Amanda AI run up to 5 million tests daily, often making adjustments that seem counterintuitive to human minds. However, by the end, they’ve delivered more sales and conversions and reduced wasted ad spend.
5. Keyword selection
Keyword research is an integral part of setting up effective search ads. However, pouring over all the data and finding the search terms that turn into conversions and profits is challenging, especially in the hyper-competitive digital marketing domain.
Tools like Amanda AI analyze millions of search terms. Our robot generates keywords based on multiple factors, like your website, products, emerging trends, and even seasonality. You save time on managing keywords while Amanda AI optimizes your ad performance in ways you didn’t think possible.
6. Audience targeting
One of the reasons digital marketing has become more expensive in recent years is the death of third-party cookies. As data privacy concerns have grown, many users opt out of tracking, which has reduced the effectiveness of digital ads.
Amanda AI provides an elegant solution for marketing teams because it doesn’t rely on cookies. Instead, our robot uses an impact-driven model that connects with audiences based on each ad’s effectiveness.
When added to the first-party audience data you already have, such as email lists, Amanda AI works tirelessly to connect your products with the right audience at a time when they are ready to buy.
6. Split testing
Split testing — A/B testing — compares ad creatives and copy to determine which version is most effective. When teams have this data, they can decide to put more budget behind the best-performing ad.
While you can do this manually, AI-based ad optimization tools can take up this task. Split testing is part of the millions of little adjustments Amanda AI makes for each campaign. However, our robot knows when to pull an ad and when to give it more time, ensuring you get the maximum from your budget.
If your rivals manually manage their campaigns, you can outcompete them using automation. Google now offers Performance Max campaigns that will do much of this work for you and should help you outperform other businesses.
But what are you meant to do if your rivals use Performance Max too? Your edge over other brands will vanish, and you’ll return to competing on level terms.
Well, thankfully, all is not lost. Amanda AI offers a way to edge out Performance Max users too. We didn’t build Amanda AI to replace Performance Max. Instead, it was built to augment Google’s ad optimization tool and allow you to unlock even greater results.