AI as a coworker: collaborative creativity in marketing

A lot of people are talking about AI taking their jobs when they should be thinking about how it can make you a better and indispensable employee. Let’s explore the ways that AI can become a trusty coworker in your marketing team.

The AI space is buzzing right now. Some people suggest that artificial general intelligence (AGI) is within touching distance; others say we may never get there. However, what is certain is that AI will impact the job market.

The World Economic Forum’s The Future of Jobs 2020 report predicted that AI would replace 85 million jobs by 2025. It also claimed that the “robot revolution” would create 97 million new jobs. While these kinds of estimates are notoriously tricky to get right, it’s clear that technological advances are opening up new opportunities, even if this prophecy has not yet come to pass.

For now, the well-worn phrase, “AI won’t take your job, but someone using it will,” seems to sum up what’s going on. In certain business areas, like marketing, Generative AI is already providing its worth as a coworker. In particular, it can help smaller marketing teams punch above their weight in a competitive marketplace.

So, let’s take a look at five different ways that you can collaborate with AI to get the most from your marketing budget.

#1. Content creation

Content creation is the most obvious way that Generative AI can help marketing teams. With minimal inputs, you can churn out things like:

  • Blog posts
  • Sales email
  • Newsletters
  • Video scripts
  • Product descriptions.

While the quality is still a bit hit-and-miss, the right prompts and some artful editing can inject this material with a bit of life.

Of course, there are lots of other ways you can use Generative AI for marketing content creation. For example:

  • You can use AI to brainstorm ideas, such as the outline of an article or your monthly content plan.
  • AI can help your team take long-form content and chop it down into social media-friendly posts.
  • You can ask AI to correct or rephrase your content, which is excellent for people who have great ideas but don’t feel confident that their writing is up to scratch.
  • Finally, AI is a quick way to generate images for your website and social media content. Again, you need to know your way around the prompts to make it look distinct, but with the right adjustments you can get something to fit your brand.

#2. Data analysis

Understanding and analyzing data is a big part of modern marketing, and it’s also one of machine learning’s best attributes. In short, ML can analyze massive data sets and pick out trends, correlations, and interesting patterns. For marketing teams, this work can help them make sense of consumer preferences, campaign performance, and market research.

There are three core areas where marketing teams can use AI as a data analyst coworker. They are:

  • Efficiency: ML can help teams unearth possible opportunities and inefficiencies in their marketing campaigns and even their operations.
  • Decision-making: Marketing teams can use AI to assist them in both formulating and testing marketing strategies.
  • Predictive analytics: Algorithms can also synthesize large data sets and make predictions about human behavior, purchasing patterns, user retention, and even the effects of marketing campaigns.

#3. Customer engagement

AI-powered chatbots can do much more than just resolve queries around the clock. You can also use the technology as part of your marketing strategy because it can upsell and cross-sell to your customers or even provide personalized recommendations.

Overall, AI chatbots meet customers’ increasing demands for self-service options. As such, they eliminate much of the expenses traditionally associated with customer success teams. But perhaps the most significant advantage for growing businesses is that chatbots can scale with you.

Some of the ways that you can use AI chatbots to improve your marketing include:

  • Using chat to qualify leads through interactions.
  • Using customer history or preferences to tailor interactions.
  • Gathering feedback on your products, services, and marketing campaigns.

#4. Personalization

In section #2, we talked about how you can use data to better understand your customers. However, AI can also help you deliver personalized customer communications in a number of different ways.

Here are a few tips that you can use.

  • If you have first-party customer data, you can segment your audience according to demographics, interests, job roles, devices, or whatever is relevant. From there, you can tailor your messaging to connect with each segment.
  • Knowing user behaviors and preferences means you can offer dynamic content via emails, web content, or even recommendations.
  • Best of all, when you understand your customers, you know what they’ll respond to. You can use this knowledge to send offers, discounts, and promotions to different segments, and bump up your campaign conversion rates in the process.

#5. Translation and localization

In a short few decades, the internet has connected the world. Now, it’s not just large multinationals that can move into new regions to expand their business and revenues. However, there is one barrier that is hard to overcome: language.

Generative AI can help marketing teams translate their messaging into local regions and dialects but without the high costs involved in hiring translators.

Of course, it’s still essential to get a native speaker to at least check over the work. Famously, a Pepsi marketing campaign in China was mistranslated from “Pepsi Brings You Back to Life” to something like “Pepsi Brings Your Ancestors Back from the Grave.”

With the right approach, AI can be a big help for breaking into other markets. Here are a few ways it can help:

  • ML can help you perform market research in other markets by crunching competitor data, consumer behavior, and any relevant trends.
  • You can employ AI to do sentiment analysis across a wide range of languages. This work can keep you informed about how your brand is perceived abroad or alert you to needs in other markets that you can satisfy.
  • AI can help you optimize social media ads in other regions, ensuring your campaigns reach the right people at the right time. This leads us to…

How Amanda AI boosts ad optimization

The future possibilities for using AI as a coworker are endless. However, when it comes to optimizing your ads to get the most from your marketing budget, that future is already here.

Amanda AI customers have been using our robot to automate ad creation, messaging, and bidding across Google, Meta, and Bing for years.

Say goodbye to late-night pouring over endless reams of customer data, trying to get your campaigns to produce results. Instead, let Amanda AI become the newest member of your marketing team. Our robot doesn’t mind working through the night, and better yet, it will let you get credit for its hard work at your next marketing meeting.

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