AI is on everyone’s lips these days. However, despite nervous proclamations that it’s here to take our jobs or conquer the world, its real purpose is to support us in various goals, including our digital marketing efforts.
Let’s explore some ways that AI can boost your marketing and drive more awareness, leads, and sales.
Customers want greater personalization in marketing. However, the only way to offer that is by collecting a lot of data and running complex analyses. Thankfully, that’s the sort of task that AI excels at.
Marketing personalization can help in many different ways. For example, if you collect first-party data from your customers, you can use it to make better recommendations or offer deals, discounts, and upgrades.
But it can also help with marketing to new clients. For starters, the insights you gain on your current customers can help you build personas of the kind of people that like your product or service. You can use this info to fine-tune your messaging or predict which channels are best for connecting with prospects.
Analyzing data can help you improve the customer journey, understand intent, and even adapt your website around the needs of specific segments. It can also help you tailor email marketing, push notifications, and other marketing messages to different users and even factor in things like optimal timing, geography, customer behavior, etc.
2. Connecting with content creators
Content creators and influencers are a great way to connect your product with a target audience. But finding the right collaboration can be pretty time-consuming.
AI matching tools like Influencity and CreatorIQ help you connect with your business’s most impactful influencers and audiences. These tools help match brands and products while offering predictions for campaign performance.
While ChatGPT has stolen all the headlines lately, brands have been using AI to help deliver marketing messages for years.
In 2019, financial services powerhouse JP Morgan Chase signed a five-year deal with Persado after running human vs. machine headline experiments. The machine headlines performed better with customers, convincing the bank to pivot to Persado.
Verizon and Dropbox are two other big businesses driving engagement with Persado’s AI and ML language generation.
Lots of businesses use AI-based chatbots for marketing. While you more commonly see chatbots used for customer services, you can use them to help with various things, like lead scoring and upselling.
Conversational tools help teams scale business generation from site visitors. By automating this part of the process, discovery is quick, and you can send high-potential leads to your salespeople, helping them use their time more efficiently.
5. Tracking customer sentiment
Lots of businesses use surveys to track customer satisfaction. However, there are limitations to this approach — especially when it comes to integrating the answers to open-ended questions.
AI tools can read and analyze texts and pick out the sentiment. These applications can also mine social media, message boards, and other online spaces to understand what customers say.
This approach helps brands adjust their marketing message, deal with problems before they hurt retention, and improve the overall customer experience.
6. Producing videos
Video is the internet’s preferred format. However, making marketing videos takes a lot of time and can get pretty expensive. However, AI-based video production tools offer an alternative to hiring actors and designers.
Check out this text-to-video generator from Elai. It uses human avatars and AI voices to help build product videos in just minutes. It’s a great way to scale production, especially if you are a busy eCommerce store.
It might not optimize your automated ad creation like Amanda AI, but it’s a useful tool.
7. Predictive analysis
Anticipating customer behavior is a big challenge. Humans are messy and unpredictable. We’re fickle and sometimes don’t even know what we want. However, with the right amount of data, AI is good at finding underlying patterns that drive our decision-making.
AI can help businesses analyze past campaign data, transaction histories, and user behavior. These data sets and models can offer insights into future campaign performance.
You can also use it to understand current campaigns and make adjustments.
However, according to research, even though most businesses use data analytics, 90% say they still struggle with data-driven decisions.
We built Amanda AI to lighten the load. Our impact-based model makes millions of little decisions on your campaigns each day. No more pouring over the data late at night, hoping you make the right choice: just an improved ROI and increased sales and conversions.
8. Email marketing segmentation
AI is helping businesses with email marketing in several different ways. Some tools help with composing emails and subject lines; others allow you to optimize when you send messages or test different creatives with A/B tests.
However, intelligent segmentation is among the most compelling AI marketing use cases. By using information from your CRM or website, email marketing can become more precise and personalized.
One of the best ways to increase engagement is by sending highly relevant content. Dynamic segmentation through AI is perfect for the job.
9. Optimize your digital marketing campaigns
Digital marketing is one of the most effective ways to raise awareness, generate leads, and drive sales and conversions. Meta and Google Ads are the two most popular options because they offer brands access to huge audiences. However, ensuring you get a solid ROI from these platforms takes a lot of work, knowledge, and practice.
Tools like Amanda AI automate this process. Our robot can create ads, optimize your bidding strategy, and help you target the right users. Additionally, Amanda AI makes millions of adjustments for you, boosting your ads’ impact across all your channels.
The costs associated with marketing are on the rise. Humans need to turn to AI marketing tools to increase the efficiency and accuracy of their outreach. With the right combination of applications, you can reduce production costs, copywriting, and lead generation.
What’s more, with tools like Amanda AI, you can drive down ad placement costs and increase your ROI.