AI and AR are making significant strides on their own in the customer engagement space. But what happens when they join forces? The possibilities are almost endless and something that marketing teams need to pay attention to.
A lot of people are talking about AI taking their jobs when they should be thinking about how it can make you a better and indispensable employee. Let’s explore the ways that AI can become a trusty coworker in your marketing team.
E-commerce customer journeys are getting longer. In fact, these days, they have more clicks than a Zulu wedding speech. So what’s going on, and more importantly, what can you do about it?
Digital marketing is one of the most exciting and fast-moving sectors in modern business. With great rewards available for teams that outwork their rivals, it’s no surprise the space is stuffed with innovation. Here are the biggest digital marketing trends and insights for 2024 and beyond.
In February 2023, Microsoft announced that its Bing search engine would implement ChatGPT. The announcement caused quite a stir and forced the technology community to rethink how chatbot-powered search would change our relationships and reliance on computers.
AI has opened the doors to incredible marketing opportunities in marketing and beyond. However, like any innovative technology, it also has the potential for misuse. Brands and agencies need to understand the ethical questions that come with using AI for digital marketing.
