Digital marketing is a broad term that takes in many different campaign types. So how do you decide where you should invest your budget? Let’s look at the different ad campaign types available and see which ones convert the best in 2023.
You can use ChatGPT to help your marketing in several ways. However, getting the best results requires taking some time to understand the prompts. Here are a few things you can try.
Competing for Google Ad space is getting more challenging by the day. If you want to stay ahead of the curve, you need all the help you can get. Thankfully, that’s precisely what AI-powered Google Ads optimization tools like Amanda AI were designed to do.
AI is revolutionizing healthcare, manufacturing, finance, and the military. But what about marketing? Thankfully, there are many ways that AI can help you spread the word to your target audience quicker, better, and cheaper.
eCommerce revenues are down in real terms once you factor in high inflation. Companies must find ways to beat the market; AI ads offer them the path to compensate for the loss of relative earnings.
The rise of ChatGPT has sparked a skirmish for artificial intelligence tools among Big Tech Players. AI investments and announcements of conversational AI models are occurring at a rapid rate. But which companies will bring the most value to their customers and win the AI war?
eCommerce revenues are down in real terms once you factor in high inflation. Companies must find ways to beat the market; AI ads offer them the path to compensate for the loss of relative earnings.
AI has dominated social news feeds since the release of ChatGPT. It’s led to many exciting proclamations about machine intelligence, with many commentators believing ChatGPT can understand language. But can’t it? Let’s explore what AI is and what it can do.
Black Friday represents the beginning of the Christmas shopping season. As a result, it is a day when many companies offer a wide array of deals, guaranteeing the season’s lowest prices. Many businesses are compelled to spend lots of money on Black Friday ads to attract more customers.
As third-party data becomes a thing of the past, what steps can you take to determine advertising budget allocation? It could be time to welcome back Marketing Mix Modeling (MMM).
Customer frustration caused by viewing the same ads over and over again is known as ad fatigue, and yes, it is a thing. But since marketers need hard facts and stats to base their strategies on, let’s look at what the stats say.
