Industry trends

Industry trends

AI has dominated social news feeds since the release of ChatGPT. It’s led to many exciting proclamations about machine intelligence, with many commentators believing ChatGPT can understand language. But can’t it? Let’s explore what AI is and what it can do.
Everybody has been talking about ChatGPT lately, but right now, we’re more concerned with what ChatGPT has been saying about Amanda AI.
Everyone wants their digital marketing to be cheaper or better. But which is better, manual or automated? Let’s find out.
Black Friday represents the beginning of the Christmas shopping season. As a result, it is a day when many companies offer a wide array of deals, guaranteeing the season’s lowest prices. Many businesses are compelled to spend lots of money on Black Friday ads to attract more customers.
As third-party data becomes a thing of the past, what steps can you take to determine advertising budget allocation? It could be time to welcome back Marketing Mix Modeling (MMM).
The cookie is dead. Apple delivered the blows that left it in a critical condition. And now Google is about to turn off the life machine.
Customer frustration caused by viewing the same ads over and over again is known as ad fatigue, and yes, it is a thing. But since marketers need hard facts and stats to base their strategies on, let’s look at what the stats say.

Stay updated

Join our newsletter