High-performing retargeting strategies of the past are being affected by the removal of third-party cookies. What does that mean for marketing teams, and can they find ways to recover?

As marketing budgets get slashed, marketing teams need to find a way to do more with less. One good place to start is by getting a better ROI on your Meta Ads budget. Here are some tips on how you can do it.

Recessions pressure marketing teams to justify their spending and budgets. However, more precise and cost-efficient solutions can help advertisers produce better results. Our automated advertising robot is here to help you get out of your marketing slump.

Meta Ads are a popular choice for digital marketers. The platform offers incredible reach and quick results and is suitable for B2B and B2C advertising. However, Meta has lost some ground over the last few years regarding conversion tracking and attribution.

Sales and marketing campaigns use a lot of different channels to reach audiences. With so many touchpoints in a conversion, it’s challenging to know which ones were instrumental in influencing a sale or a lead.

Third-party cookies made attribution easy to measure. However, the marketing landscape is changing as Google Chrome and Apple phase out cookies. So how can brands know how effective their campaigns are? Where will they generate the data that is crucial to improving their marketing?

Almost every business uses some form of sales funnel to market and sell its goods. A sales funnel represents the different stages a customer goes through before buying a product.

Sales funnels have been one of the most popular growth frameworks for many years. However, increased competition and technological advances have led many marketers to look at new models to help them achieve explosive growth. Enter growth loops.

Good content marketing is an excellent long-term strategy to steer potential customers to your landing page. However, it’s just one part of the equation. You can drive incredible amounts of traffic, but if it doesn’t convert, your efforts will be for nothing.

Scaling your ads is one of the most important things to do when trying to grow your business. It’s not a one size fits all approach, but if your ads aren’t delivering the results you want, these seven tips could head you in the right direction.