In theory, this allowed advertisers to reach more significant markets. However, it also led to increased competition and spiraling customer acquisition costs.
Whatsmore, how businesses are allowed to use third-party data has changed. Apple’s Intelligent Tracking Prevention (ITP) has increased privacy. In addition, Google has announced that it will replace cookies in its Chrome browser by 2023.
Increased competition, privacy requirements, and costs are big challenges. However, automation can go a long way toward solving many of these issues.
Consumer Behavior Shifts
Consumer behavior has changed a lot over the last few years. COVID forced a lot of brick-and-mortar shops online, and consumers followed. Even now, as economies worldwide reopen, digital transformation will continue to move in the same direction.
As the landscape changes, it becomes tough for advertisers to keep up. Agile, responsive solutions are the only way to stay competitive and grow in an increasingly complex market.
To keep up with these changes, about 80% of Google advertisers use digital ad automation. There are several reasons for this. For example, digital advertising automation helps reduce the time and costs of bidding on digital ads.
How Social Media Companies are Making Ads Easier to Manage
Social media companies have made their ads easier to manage in response to this changing environment. Google has introduced several new products, like:
Performance Max campaigns:
Performance Max campaigns allow advertisers to build one campaign and broadcast it over the entire Google sphere. These goal-based campaigns mean your ads can be seen on:
- YouTube
- Display
- Search
- Discover
- Gmail
- Maps
Performance Max ads only require some creatives, conversion goals, and audience signals to get started.
Discovery campaigns
Discovery ad campaigns give you access to about 3 billion users via Google Feeds. You can match Google’s knowledge of its audience intent with personalized visual ads, all via a single ad.
Smart display campaigns
Smart Display campaigns automate bidding, targeting, and ad creation. By providing creatives and ad copy alongside your cost CPA target, you can optimize your campaign to reach the most users possible over Google’s network.
All three of these exciting products take advantage of automation. The trend is clear.
Similarly, Meta’s Automated Ads is an AI-powered automated ad creation tool. Again, the goal is to make ad creation less technical and complicated. The process is straightforward. Users just need to:
- Answer some questions about your business.
- Insert some creatives and ad copy.
- Approve the project.
Facebook Automated Ads are an excellent way to make social media ads. It offers a limited amount of ad customization alongside several suggestions to help optimize your camping. Some features you can use are A/B testing, selecting your desired demographics, defining your budget, and tracking metrics.
Automated Ads are made for people who lack ad creation experience or technical expertise. Additionally, it’s a great way to save time and ensure efficient advertisement bidding.
Benefits of Automated Digital Advertising
Both Google and Facebook have responded to shifts in the market. Their digital advertising options demonstrate a clear move towards automation to help reduce the complexity of ad creation and bidding.
While this is undoubtedly an improvement on past ad creation tools, some options are even more user-friendly, like Amanda AI.
Increased competition in the digital marketing space means you’ll find yourself up against many businesses with monster budgets. Competing against these businesses on Instagram, Facebook, and Google isn’t easy when you can’t throw the same amount of money at the problem of brand awareness and customer acquisition. Instead, you’ve got to think smart and outwork them.
Amanda AI gives advertisers access to AI and Machine Learning for digital ads. Our tool helps you optimize and scale your advertisements worldwide on the most prominent platforms.
Digital advertisement is essential for generating leads, sales, and other conversions. But businesses that use online advertisements face many challenges when trying to reach their KPIs. Managing, scaling, and optimizing ads means spending a lot of time on research and setup. Additionally, it requires making many decisions about how you advertise and who you target.
Advertising involves a large amount of trial and error. Making the right decisions requires access to data and analytics. Furthermore, you need to know how to translate this data into insights that have an impact. But many businesses don’t have the time or budget to get things wrong.
Amanda AI creates and matches audiences with the most compelling message in real time and manages your digital ad campaigns across Google, Facebook, and Instagram.
Integrating Amanda AI into your marketing strategy helps you get the most from your budget by optimizing your paid search and social spending.
The main benefits to this approach are:
1. Save Time
Optimizing digital ads is a hands-on process. There is a lot of data and research to do. For many businesses, this work will be outside their area of expertise.
Automated digital advertising takes that workload away. Businesses can concentrate on their core duties while retaining control over their budget and company-specific goals and KPIs.
2. Better Results
Amanda AI helps you achieve better results through its sophisticated ad management process. If you want to drive down your CPA, increase traffic, or boost sales, Amanda AI removes the guesswork by combing your site, looking for new content, and updating your ads daily.
We also match your URLs with the right audience, meaning your products or services are advertised to the right people at the right time.
3. Advanced Tracking
Amanda AI is all about making your life easier. We use Google Analytics as the primary tracking tool. This makes it simple to integrate Amanda AI while keeping control of your results.
4. Budget Optimization Across Platforms
Once you’ve defined your goals, Amanda AI optimizes your budget across Google, Facebook, and Instagram. Each platform has slightly different demographics, so achieving a good ad ROI requires a more dynamic approach.
Additionally, different channels are best for different stages of the customer journey. You can combine upper and lower funnel channels by automating your advertising approach. This process helps you connect your business with more interested people.
Summary
Managing digital advertising campaigns takes a lot of work. Paid search and social ads can help you reach many people with a bottomless budget. However, that’s not the reality for most businesses.
As customer acquisition costs continue to rise, companies need to find ways to make the most of their marketing and advertising budgets. To achieve a good ROI, businesses must reduce the number of work hours spent on advertising and research. More importantly, they must ensure that the cost per advert is affordable.
A huge part of maximizing advertising return is efficiently bidding on ad space. Amanda AI automatically bids on ads based on the probability of a resulting transaction. It calculates this likelihood by matching relevant keywords with a variety of demographics.
Our transparent solution saves advertisers an incredible amount of time on research and technical implementation. It also helps to keep costs at a responsible rate.
With thousands of possible product variations and demographics, matching ads with prospective buyers is overwhelming. Whatsmore without deep data-driven insights, you can’t always be sure if your ads reach the right people. Amanda AI’s sophisticated audience tools ensure you’re serving relevant ads to consumers, increasing the likelihood of conversions.
Search engine marketing (SEM) is a great use case for automation. We built Amanda AI because we understood that existing digital marketing solutions were inefficient. Our machine makes innovative bids based on sophisticated demographic and keyword matching.
Amanda AI can help you make the most of your marketing budget by finding the right blend of paid search and social media advertising. You won’t always have the same budget as your competitors. But that doesn’t mean you should give up performing as well as they do. To get ahead, you need to outthink and outwork your competitors.
So get in touch today to discuss how our automated digital advertising solution can help you scale, grow, and achieve KPIs while freeing up your time with Amanda AI.
