Expert insights

Expert insights

Google’s automated bid strategies adjust what you pay for each ad based on the likelihood of clicks or conversions. But how can you optimize its efficiency? Let’s find out.
​Although many companies are moving towards social media, TV advertising remains an effective form of marketing. And with Netflix starting to roll out ads in several markets, they serve as a clear example to businesses that commercial ads are here to stay.
Marketing costs and competition are rising, and attribution is getting harder without third-party cookies. Brands have a choice: work harder or work smarter. 2023 will be the year when digital ads get smart.
Artificial intelligence (AI) has revolutionized marketing and advertising. At Amanda AI, we’ve been helping businesses optimize their digital marketing through automated audience targeting, creatives, and behavioral analysis — and achieving spectacular results.
The Iceberg Effect happens when the search terms your ad appears for are much larger than your PPC keywords list. Read on to learn more about why it happens and how to fix it.
With a recession looming in Sweden and the EU, consumer spending will drop. Marketers need to concentrate on the metric that matters: ROI.
If you’ve ever had to search for something online, you’ve probably used Google. It’s the go-to for most people. But have you ever thought there might be a better solution? Enter Bing.
Bing is Europe’s second favorite internet browser. However, many businesses ignore the potential of Microsoft Ads to reach new audiences. Here is why Bing is so underrated.
Google, Facebook, and Instagram ads dominate the marketing conversation. But Microsoft Ads are worth your consideration if you want to reduce CPC and benefit from advertisements on Outlook, MSN, AOL, Yahoo, and Bing.
The modern digital landscape is a diverse ecosystem representing many consumer types. Businesses need to understand their audiences well enough to navigate their digital behaviors, as well as who makes up their audience.
Business-to-business (B2B) and business-to-consumer (B2C) products often take different marketing approaches. The thinking goes that the target audiences are so unalike that they require unique messaging.
When it comes to growing an audience and building a fan base online, some marketers assume that more followers or shares are the end game. But the fact is, how many brands actually make an impact on their audience and move them to take action?
It’s finally happening. In March, Google announced it will shut down Universal Analytics, and Google Analytics 4 will take its place as the new standard cross-platform Analytics solution.
Privacy online is a big deal, but many people aren’t entirely sure what a cookie is (except tasty), or how cookies work. In this article, we’ll try to explain exactly what cookies are, why they exist, and why they are essential when it comes to privacy.
The mention of artificial intelligence (AI) brings to mind the images of futuristic robots borne from science fiction, blockbuster movies, and intellectual speculation. But AI can do more than just entertain us — it can also ensure your digital ad campaigns are successful.
Digital media buying has been a dynamic space for ages. Unfortunately the past year has been tough for the ad-tech industry. What if there were a new form of digital advertisement capable of reducing your costs and increasing your ROI?

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