Google, Facebook, and Instagram ads dominate the marketing conversation. But Microsoft Ads are worth your consideration if you want to reduce CPC and benefit from advertisements on Outlook, MSN, AOL, Yahoo, and Bing.
The modern digital landscape is comprised of many types of consumers. Even niche products or services appeal to diverse market segments. If businesses want to maximize revenues, they need to understand more than just who makes up their audience — they also need to get to grips with their digital behaviors.
Business to business (B2B) and business to consumer (B2C) products often take different marketing approaches. The thinking goes that the target audiences are so unalike that they require unique messaging.
When it comes to growing an audience and building a fan base online, some marketers assume that more followers or shares are the end game. But the fact is, how many brands actually make an impact on their audience and move them to take action?
Privacy online is a big deal, but many people aren’t entirely sure what a cookie is (except tasty), or how cookies work. In this article, we’ll try to explain exactly what cookies are, why they exist, and why they are essential when it comes to privacy.
The mention of artificial intelligence (AI) brings to mind the images of futuristic robots borne from science fiction, blockbuster movies, and intellectual speculation. But AI can do more than just entertain us — it can also ensure your digital ad campaigns are successful.
Digital media buying has been a dynamic space for ages. Unfortunately, the past year, in particular, has been tough for the ad-tech industry thanks to transparency over third-party data, and rising ad costs. What if there were a new form of digital advertisement that was capable of reducing your costs and increasing your return on investment?