Expert insights

Expert insights

With a recession looming in Sweden and the EU, consumer spending will drop. Marketers need to concentrate on the metric that matters: ROI.
If you’ve ever had to search for something online, you’ve probably used Google. It’s the go-to for most people. But have you ever thought there might be a better solution? Enter Bing.
Bing is Europe’s second favorite internet browser. However, many businesses ignore the potential of Microsoft Ads to reach new audiences. Here is why Bing is so underrated.
Google, Facebook, and Instagram ads dominate the marketing conversation. But Microsoft Ads are worth your consideration if you want to reduce CPC and benefit from advertisements on Outlook, MSN, AOL, Yahoo, and Bing.
The modern digital landscape is comprised of many types of consumers. Even niche products or services appeal to diverse market segments. If businesses want to maximize revenues, they need to understand more than just who makes up their audience — they also need to get to grips with their digital behaviors.
Business to business (B2B) and business to consumer (B2C) products often take different marketing approaches. The thinking goes that the target audiences are so unalike that they require unique messaging.
When it comes to growing an audience and building a fan base online, some marketers assume that more followers or shares are the end game. But the fact is, how many brands actually make an impact on their audience and move them to take action?
It’s finally happening. In March, Google announced it will shut down Universal Analytics, and Google Analytics 4 will take its place as the new standard cross-platform Analytics solution.
Privacy online is a big deal, but many people aren’t entirely sure what a cookie is (except tasty), or how cookies work. In this article, we’ll try to explain exactly what cookies are, why they exist, and why they are essential when it comes to privacy.
The mention of artificial intelligence (AI) brings to mind the images of futuristic robots borne from science fiction, blockbuster movies, and intellectual speculation. But AI can do more than just entertain us — it can also ensure your digital ad campaigns are successful.
Digital media buying has been a dynamic space for ages. Unfortunately, the past year, in particular, has been tough for the ad-tech industry thanks to transparency over third-party data, and rising ad costs. What if there were a new form of digital advertisement that was capable of reducing your costs and increasing your return on investment?

Thank you

We’ll take it from here

We have received your request and will get back to you as soon as possible.