Impressions

An impression is counted each time your ad is shown on a search result page or other sites. Each time your ad appears on, let’s say, Google or Meta, it’s counted as one impression. In some cases, only a section of your ad may be shown.

For example, in Google Maps, your business name and location may only be shown, or your business name and the first line of your ad copy.

You’ll sometimes see the short form “Impr” in your account showing the number of impressions for your ad.

Marketing

Marketing involves promoting and selling products or services through various channels, such as advertising, branding, and market research.

Predictive analytics

Predictive analytics involves using statistical techniques and machine learning algorithms to analyze data and make predictions about future events or outcomes.

Chatbots

Chatbots are computer programs that use NLP and machine learning to simulate human conversation and assist with tasks, questions, and information through text or voice-based interfaces.