Google My Business is a free and easy-to-use tool for businesses and organizations to manage their online presence across Google, including Search and Maps. It exists to help customers find your business and tell them your story.
With a Google Business profile, you can manage Google users’ information when they search for your business or the products and services you offer. When people find your business on Google Maps and Search, they can find information like your opening hours, website, and street address.
You can also read and respond to reviews from your customers and post photos that show off what you do. Businesses that add photos to their Business Profiles receive 42% more requests for directions on Google Maps and 35% more clicks to their websites than businesses that don’t.
You can also learn how customers search for your business and where they come from and find information like how many people call your business directly from the phone number displayed on local search results in Search and Maps.
To spread the word about what you offer, you can create and track the performance of Smart campaigns.