Ad Rank

Ad Rank is Google’s way of determining the ordering of competing ads on a search engine results page (SERP). It also determines whether your ads are eligible to show at all.

Ad Rank is calculated using your bid amount, auction time, ad quality, expected clickthrough rate, ad relevance, and landing page experience.

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Marketing

Marketing involves promoting and selling products or services through various channels, such as advertising, branding, and market research.

Predictive analytics

Predictive analytics involves using statistical techniques and machine learning algorithms to analyze data and make predictions about future events or outcomes.

Chatbots

Chatbots are computer programs that use NLP and machine learning to simulate human conversation and assist with tasks, questions, and information through text or voice-based interfaces.

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