Torkel Öhman - Aug. 18, 2020
You should always protect your brand and Google Ads is no exception.
You can’t deny other companies to purchase the keyword of your brand-name, but you can make sure that they aren’t allowed to use it in their Ad copy, driving down their Quality Score and hence increasing the CPC enormously.
Fill in the “Trademark complaint form” and Google will look through your complaint, after that they will contact you with a verdict.
If your trademark is protected you will then need to fill in a Authorization form for each Google Ads account that is allowed to use your trademark in their Ads.
Let the next million optimizations be on your account.