Torkel Öhman - Aug. 12, 2020
This is intended for resellers or vendors/manufacturers who doesn’t have resellers – in other words your site is the only site that sells your brand.
Should i bid on my own brand?
This is often a hot topic among our customers, many think that it is unnecessary to spend money to bid on their own brand, and just as many thinks that it’s obvious that you should buy your own brand.
As a policy we recommend that you buy your own brand, but with a budget-cap that is maximum 10% of your total budget. Most of the time the budget for your own branded keywords will be much smaller, but it depends on your total budget.
Pros and cons
There are of course some pros and some cons, but the only con that matters is the cost. If you are fine with that, there are a few nice upsides to bidding on your own brand
Bidding on your own brand is a cheap way to get information, control and users from the lower funnel and if you don’t spend too much it’s highly recommended. With the small parentheses that, as with all data, you need to take care of the information you are gathering. Adding the keywords, you are mining, directing the ads to the URLs and doing something with the user data you gather.
Let the next million optimizations be on your account.