Transaction - The Ecommerce reports allow you to analyze purchase activity on your site or app. You can see product and transaction information, average order value, ecommerce conversion rate, time to purchase, and other data. - Overview report lets you see the overall state of your business, and provides three categories of related metrics: - Revenue and Conversion Rate - Revenue (total revenue from your ecommerce transactions, may include tax and shipping) - Ecommerce Conversion Rate (percentage of sessions that resulted in an ecommerce transaction) - Transactions - Transactions (total number of completed transactions on your site) - Average Order Value (average value of each order) - Average Quantity (average quantity of products sold per transaction)

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