Return on investment (ROI)
Return on investment (ROI) - ROI is the ratio of your net profit to your costs. It's one of the most important KPIs for an advertiser because it's based on your specific advertising goals and shows the real effect your advertising efforts have on your business. The exact method you use to calculate ROI depends upon the goals of your campaign. - Whether you use Google Ads to increase sales, generate leads, or drive other valuable customer activity, it's a good idea to measure your ROI because it helps you evaluate whether the money, you're spending on Google Ads is generating profit.