Google Ads

Google Ads - Google Ads is an online advertising program, the program allows you to create online ads to reach audiences that are interested in the products and services you offer. Google offers paid advertisements which appear in search results on with the use of Google Ads or advertisements that appear on other websites through the Display Network and Google’s AdSense program. - The sponsored results, or ads is shown with a “Ad” label. The results that appear below the ads is referred to as organic results. - Google also offers Display Ads, which appear on the Google Display Network. The Display Network is a collection of outside third-party websites that have partnered with Google and agreed to serve Google ads. Google ads on the Display Network can be in text, image, video, or rich media format, and can be targeted differently. This includes remarketing and banner ads. - If using AdSense, your ads would appear in the selected areas on a website - Google Ads auction is mainly focused around keywords – advertisers choose a list of keywords to target that are relevant to their business offerings, the words that people are most likely to use when searching for their product. They then bid on these keywords, basing each bid on how much they are willing to pay for a Google user to click on their ad. This bid, combined with a Quality Score assigned by Google based on the quality of your proposed ad, determines which Google ads appear on the search engine result page (SERP). When users click the ads, the advertiser pays a certain cost named cost per click or cpc/ppc. - For you to win the auctions and see your Google advertisement appear for relevant keywords, you’ll need to optimize your Quality Score and bid amount. The higher your quality score is, in conjunction with your bid amount, the better position your ads will have. There are several factors that affect your Quality Score: - The relevance of your Google ad to the search query - The relevance of the Google keyword to your ad group - The relevance of your ad to its landing page - The historical click-through rate (CTR) of the ad and its ad group - Overall historical account performance - Benefits to having a good quality score: - Lower costs– Google rewards advertisers with high Quality Scores by lowering their cost per click (CPC), helping improve ROI. - Higher exposure – When you have high Quality Scores, your ads will display more often, in better positions on the SERP—the top vs. the bottom of the page. This enables you to get more clicks and conversions without having to raise your bids. - The cost of Google ads varies based on a number of factors, including the competitiveness of your keyword, industry, geographic location and the quality of your advertising campaigns and more. - To maximize the impact of your Google ads and campaigns, you need to know which campaigns work for your business and where to make improvements

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