Dynamic Search Ads
Dynamic Search Ads (DSA) - DSA are similar to text campaigns but different in one way. By foregoing keywords and instead using your actual website, or a product feed for your business. Google then matches users’ queries to the type of product on your site or feed, and shows a dynamically generated, tailored ad. The campaign still shows in the search results on Google and are hard to distinguish from regular text ads. These types of ads are a great way to show dynamic content to interested search users. - Just like a text campaign, DSA campaigns are priced on a cost-per-click (CPC) basis. Cost is determined by the number of times your ad is clicked multiplied by the maximum CPC you are willing to pay. Unlike regular text campaigns, you do not apply bids to individual keywords since DSA does not use keywords. Instead, you will need to apply bids to the auto-target level.