Why AI Is a Game-Changer for Digital Ad Campaigns

Not so long ago, a headline like this would have been the stuff of science fiction, and now it's an exciting reality for digital marketers everywhere. The mere mention of artificial intelligence conjures up the image of an anthropomorphic robot from the future, born from a bombastic combination of science fiction, blockbuster movies, and intellectual conjecture. But AI isn't just here to entertain us – it can also help make your digital ad campaigns successful.

As a concept, AI has been with us for decades

Yes, it’s right. As a concept, AI has been with us for decades, and as an industry, it’s just getting started.
The term ”artificial intelligence” was first coined in 1955 by John McCarthy, one of the fathers of computer science. He defined it as ”the science and engineering of making intelligent machines.” On the surface, it seems straightforward: AI is all about making computers do things that — at least right now — only humans can do.
But if you drill down deeper, the definition gets more complicated. Take the ”intelligent” part. What does that mean? Does it have to think like a human? Does it have to look like a human? How can we measure intelligence? And how do we know when a machine has reached that point?
As for ”making machines,” we don’t mean building them from scratch, although plenty of companies is doing that today. We want our computers to learn and adapt on their own to get smarter over time. We want them to solve problems in ways we couldn’t even imagine yet. That means scientists can make discoveries without even realizing they did so — because the computer found them first.

But what is AI?

AI is a broad term that refers to the ability of a machine to simulate intelligent human behavior. Still, you can think of it as the study of algorithms that allow computers to solve problems in similar ways to how humans do.
One of the most common defining AI is categorizing it into four types: reactive machines, limited memory, theory of mind, and self-awareness.
Today, AI is used in everything from speech recognition to self-driving cars. But its uses aren’t just limited to those applications — many startups are finding novel ways to apply AI technology.

AI for content marketers and digital campaigns

It’s still early days for AI in advertising, but it will grow to change the way ads are bought, sold, delivered, and optimized.
AI is more than just another buzzword, and it’s not going anywhere. Want to learn more? Contact us for a short demo of how Amanda AI can help you make your advertising more efficient online, save you a bunch of time and take the mind-numbing task of optimizing your ads off your hands.