How To Protect Your Brand on Google Ads

It’s no secret that optimizing your Google Ads campaigns for conversions can be difficult. What takes even more knowledge is how to protect your brand with a trademark when using Google Ads. In this post, we’ll guide you through brand protection in Google Ads.

You should always protect your brand and Google Ads is no exception.

  • If you are a reseller, you don’t want your competitors bidding on your brand name and taking easy conversions from your site
  • If you are a vendor/manufacturer that has a channel strategy you want to control which resellers can use your brand name in the advertisement
  • If you are a vendor/manufacturer who doesn’t sell through the channel you want to ensure that resellers aren’t using your brand name to drive traffic to other brands
  • You can’t deny other companies to purchase the keyword of your brand name, but you can make sure that they aren’t allowed to use it in their ad copy, driving down their Quality Score and hence increasing the CPC enormously

Fill in the “Trademark complaint form” and Google will look through your complaint, after that they will contact you with a verdict.

If your trademark is protected you will then need to fill in an Authorization form for each Google Ads account that is allowed to use your trademark in their ads.